Trick of the light theatre
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Trick of the light theatre .
Who we worked with
Hannah Smith and Ralph McCubbin Howell.
What we did
Strategy + UX + Design & Build on Squarespace
Check it out
Trick of the Light is an award-winning theatre company from Te Whanganui-A-Tara (Wellington)
They make theatre that is playful, inventive and thought-provoking.
Their shows range from dark cross-over works for adults and older children to biting political satire, but are unified by their engaging, nuanced stories, inventive design, and belief that theatre should resonate with the wider world.
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Trick of the Light were after a bespoke website to house all fo the content for there shows including media, crew and videos. They also needed an ecommerce section to sell merchandise.
The site needed to be a real showcase looking as engaging and. vibrant as their work.
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Our goal was to create a bold and unique website based on space and shadow, contrast and light.
The strategy was to create a site that gave a sense of being at their shows. An ethereal sense of mystery and delight on every page.
The site needed to:
Allow for easy content updates
Give customers all the rich content such as photo galleries and videos
House a range of ecommerce products
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A beautiful site with full screen videos and photos that fade into page as if projected into space.
Animated page elements that appear as you explore.
Extra content is revealed when clicked to allow for a clean presentation and improved user experience.
The site is beautiful and engaging.
“We worked with Pola Design to update the website for our theatre company on Squarespace. They were super easy to work with, - friendly, efficient, committed, and brought a heap of skills to the table. We’re delighted with how the new site turned out, and would highly recommend their work.”